Built by agency people, for agency people
We’ve been immersed in the agency world for years and know first-hand how tough new business can be, especially in today’s market. That’s why we started MatchMade Marketing: to make business development smarter, faster, and more effective.
Our goal is simple, to fast-track relationships between agencies and clients, cut through the noise, and spark meaningful conversations with project-ready, budget-holding decision makers.
At the core of MatchMade Marketing is a belief in trust, integrity, and collaboration. The best partnerships start with honesty, clear expectations, and mutual respect. From how we match clients and agencies to how we run our events, everything is built to create open dialogue and real connections. We’re here to make sure both sides feel confident, informed, and set up to do great work together.
Meet the team
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Alaina Roberts
Co-Founder
With 24 years of marketing experience - including 9 years leading agency marketing - Alaina is a commercially-minded strategist with a deep understanding of what drives effective client-agency partnerships. A CIM Diploma holder, she has delivered brand, digital, and integrated campaigns for both in-house teams and agencies. Alaina is passionate about helping businesses connect in smarter, more efficient ways that deliver real results.
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Louisa Douglas Kent
Co-Founder
With a decade of experience across the agency landscape, Louisa brings a unique perspective shaped by both in-house roles and agency service providers. She’s worked with independent agencies of all sizes, giving her a deep understanding of how agencies operate, and what holds them back. Louisa is driven by a belief that better business development starts with stronger connections, clearer conversations, and less wasted time.
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Kyle Stephens
Relationship Manager
With a background in client success management, Kyle is passionate about building trusted partnerships that deliver long-term value. He’s worked across demand generation, internal sales, and customer support — giving him a well-rounded view of what clients need to feel supported, understood, and set up for success. Friendly, proactive, and always solutions-focused, he plays a key role in ensuring every MatchMade Marketing experience runs smoothly.
Get in touch.
If you’re interested in learning more about how MatchMade Marketing can support you, get in touch today on hello@matchmademarketing.co.uk or fill in the form on our contact page.