Human, personal and built on relationships
We're both experienced marketers who've seen the agency world from both sides. We know how much time and effort goes into finding the right agency, from endless research and shortlisting to arranging meetings. We also know first-hand how challenging new business development can be for agencies.
That's why we created MatchMade Marketing: to take the hassle out of finding the right marketing agency and make new business development smarter, more focused and more effective for agencies.
Our goal is simple: to save time, cut through the noise and bring the right businesses and agencies together. Through careful research, tailored shortlists and face-to-face chemistry meetings, we help create meaningful connections that can lead to lasting partnerships.
At the heart of MatchMade Marketing are trust, integrity and collaboration. We believe the best partnerships start with honesty, clear expectations and mutual respect. Everything we do is designed to make the agency search and introduction process more personal, transparent and valuable for everyone involved.
Meet the team
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Alaina Roberts
Co-Founder & CEO
With 24 years of marketing experience - including 9 years leading agency marketing - Alaina is a commercially-minded strategist with a deep understanding of what drives effective client-agency partnerships. A CIM Diploma holder, she has delivered brand, digital, and integrated campaigns for both in-house teams and agencies. Alaina is passionate about helping businesses connect in smarter, more efficient ways that deliver real results.
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Louisa Douglas Kent
Co-Founder & COO
With a decade of experience across the agency landscape, Louisa brings a unique perspective shaped by both in-house roles and agency service providers. She’s worked with independent agencies of all sizes, giving her a deep understanding of how agencies operate, and what holds them back. Louisa is driven by a belief that better business development starts with stronger connections, clearer conversations, and less wasted time.
Get in touch.
If you’re interested in learning more about how MatchMade Marketing can support you, get in touch today on hello@matchmademarketing.co.uk or fill in the form on our contact page.